Corporate branding
Global events for the travel industry.
The brief
A brand refresh for a leading events organisation, specialising in creating unique experiences across the world that connect travel industry brands.
Brand proposition
Connecting the travel industry elite
Brand identity toolkit
An impactful word-mark lends itself well to animation and forms the basis of the wider visual language. Fonts and colour palette are corporate but dynamic.
Visual language assets
Photography art direction and styling; the use of gradients and interacting shapes to suggest connectivity; circular shapes from the brand identity and succinct language.
Brand structure
A cohesive, dynamic brand toolkit
Digital application
A flexible visual language toolkit that uses impactful imagery on the website. The brand identity assets can also be used dynamically for digital presentations.
Advertising and marketing collateral
Photography with a circular theme as well as gradients can be used for advertising. Practical templates for marketing collateral also follow the overall language.
Event collateral
Events can be allocated different colour combinations from the palette, See below examples of how the brand assets could be used for promotions e.g. social media.
Brand evolution
The before and after
