District branding
A social, creative
& cultural hub.
The brief
Brand development for one of Sydney’s most iconic districts: A vibrant creative hub steeped in history and loved by visitors and locals alike.
Brand proposition
A heritage brand with a forward-looking vision
Brand identity toolkit
An impactful word-mark; a more vibrant colour palette and an updated brand font collection balancing classic and contemporary.
Visual language assets
Photography art direction and styling; patterns, textures and materials inspired by the local environment; circular shapes from the brand identity.
Brand structure
A cohesive, dynamic visual language
A practical multi-channel system
A flexible brand direction across print and digital applications; allowing for animation, social media, advertising campaigns and specific event branding.
Wayfinding
From practical totems to impactful environmental signage, the brand considers legibility, and effective information hierarchy at any scale.
Brand evolution
The before and after
Background story
Brief • Strategy • Process • Design • Application
