Restaurant branding
Launching an Asian food franchise.
Dam Sum Chinese Eatery
The first venture from Central Kitchen: a visionary team with a mission to establish a chain of Asian cuisine restaurants in Belgium.
Brand assets
A full service brand project: from proposition and identity, through to menu designs, website, environment, promotional collateral and social media.
Restaurant branding
Authentic Vietnamese street food.
Can Tho
The second venture from the Central Kitchen chain: authentic Vietnamese street food with a new-to-market customisable concept in-store and for delivery.
Restaurant branding
Authentic Korean cuisine, delivered.
Bim Bam Boum
The first digital only venture from the Central Kitchen chain: a quirky, youthful proposition to stand out in the online food delivery sector.
Restaurant branding
Authentic Chinese cuisine, delivered.
Damn Damn Noodles
The second digital only venture from Central Kitchen: a focus on hot Sichuan noodles, available via Deliveroo and Uber Eats.
Brand assets
A full service brand project: from proposition and brand identity, through to menu designs, website, photography art direction, promotional collateral and social media.
Background story
Brief • Strategy • Process • Design • Application
